Jesse Cruz is an entrepreneur with a serious interest in data science and loves to simplify data for customers. The team at Cruz Street constantly experiments with generic data that companies accumulate over time. They use this data to find meaningful correlations for businesses to attain better productivity and profitability.
The Cruz Street team heavily invests in combining data science with UX to make sense of data and regularly connects with experts in the domain to simplify whatever that's available today and revolutionize the data analytics sector.
Companies usually generate loads of operational data on a daily basis. But much of this data is unaccounted for, as teams may not see the correlation between the numbers and the direction in which their organization is headed to.
On research, the Cruz Street team found this as an area that was clearly underutilized - something that could be built upon to help teams analyze their current trajectory and make course corrections based on verifiable data and not by intuitions.
The idea was to create an effective tool that could organize data from any database into meaningful graphs, tables, or charts. The user will have complete control over datasets and visualization tools to generate accurate stats without requiring any prior learning curve.
The Cruz Street team had a robust analytics tool developed, but they needed a well-built front end, back end, and UX design to take the product to their target audience. Before they approached us, their initial offering was only suitable for seasoned professionals and data scientists who were familiar with their jargon.
Our task was now fourfold - create an aesthetic yet simple to use UI, couple it with a highly responsive front end, augment their back end team, and simplify the app experience for customers to quickly create their desired stats from uploaded data.
By the time NeoITO got involved, things started to quickly fall in place as our team of expert developers quickly realized the major pressure points of the problem and began tackling them right at its onset.