Unleashing The Full Potential Of Digitalization To Boost Conversions
A trendsetting data visualization platform that uses unused data to derive unique insights for improved business.
There is a considerable amount of data visualization platforms in the market today. But Jesse Cruz still found it hard to find many of these apps not utilizing business data properly, often ignoring datasets altogether or not providing options for users to find them and make sense with it.
Jesse wanted to create a data analytics and visualization platform that could utilize this unused chunk of data in every organization and convert them into clear insights companies could use to either plug unseen losses or improve the scalability of their businesses. We just sped up his product journey.
Cruz Street has a wide range of users now, and we've come so far from our initial version that was only suitable to veterans in data analytics. NeoITO has been a huge support in our product journey and our continued success.
Although reports differ in their exact figure, more than half of all generated data within global enterprises goes under-utilized. Often, the reason for this non-usage of data is the lack of knowledge that there is data worth using
The team at Cruz Street had already built a basic version of the product and had a small group of early adopters. These were seasoned professionals and data scientists who were familiar with their jargon.
Our task was now fourfold - create an aesthetic yet simple to use UI, couple it with a highly responsive front end, augment their back end team, and simplify the app experience for customers to quickly create their desired stats from uploaded data.
To develop an engaging data visualization platform that fetches unused enterprise data and generates usable insights with ease. Our primary obstacles were fourfold
Creating an easy-to-use & clutter-free data visualization platform that derives insightful information from huge, complex datasets wasn’t an easy task to pull off. It required tremendous work on the development front. We are glad to have helped Cruz Street to become one of the most innovative and seamless data visualization players in the market
NeoITO enabled Cruz Street to handle tons of data without dipping the platform’s performance and expanded its user base beyond seasoned data scientists, making it the quickest go-to data visualization platform for business analysts, marketers and small businesses
Waitwhile has seen tremendous growth scaling our revenues by 5X and tripling our number of paid customers. NeoITO has been a great development partner and an important contributor to our success.