The advent of the digital age has fundamentally altered global trade dynamics. Due to COVID-19, business owners have had to be adaptable and creative to thrive in a world with fewer social possibilities. The startup community is increasing all around the globe. Our curated list of startups features innovative companies across several industries. It looks like there are more unicorns in the sky than ever before.

Our goal is to provide you with the most up-to-date information available so that you may effectively navigate the startup environment. This information will be helpful for anybody who has ever considered starting a business or investing in a new enterprise. We have only provided the most up-to-date data because of the topic’s sensitivity. Don’t hesitate to jump in and start digging into the Data.

Vital startup statistics (2023)

This article summarizes the most important facts and information associated with startups as of 2023 before delving into more detailed data by category.

  1. It is estimated that 90% of companies will fail during the first year.
  1. Short interest in the company’s offerings is usually to blame for failure.
  1. Most businesses don’t start making money for their owners until after two or three years.
  1. 61% of startups are B2B-centric, whereas just 39% cater to end users directly.
  1. Asia has the most people, followed by Europe and then North America.
  1. The United States of America will have more startups than any other country in 2023.
  1. With a valuation of $275 billion as of January 2023, Bytedance is the most valuable startup in the world.
  1. By 2023, there will be a dramatic increase in the number of blockchains, e-commerce, artificial intelligence, and financial technology companies.
  1. A lack of demand is responsible for around 40% of all startup failures.
  1. About one in eight Americans (15.4%) are directly connected to the startup community.
  1. The biggest hurdle for modern businesses is discovering a real need in the market.

Also read: On Demand App Trends & Statistics to Know in 2022

General facts and statistics about startups

If you’re hearing these for the first time, you might be taken aback by a few. After all, this strategy’s meteoric rise in global popularity has firms of all sizes scrambling to figure out how to utilize the internet to mimic it. There may not be clear-cut solutions to questions like “which nations have the most startups?” or “which firms are the top startups?” Before exploring the intricacies, let’s review the basics we’ve learned about businesses.

1. Distribution of startups worldwide by industry

7% of all startup companies are in the financial technology sector. The AI sector is followed by gaming, advertising, educational technology, healthcare, and life sciences. There needs to be more data on how different industries are split. This data might also determine which sector is the best for new ventures.

2. Which countries have the most startups?

Compared to other countries, the United States has the highest number of startup businesses (71,153). They are following India in third position with 6,220 companies in the United Kingdom, which has 13,125. The number of startups in the United States is around three times more than the following nine largest economies.

3. The most valuable unicorn company in the world, ByteDance, is valued at over $350 billion

There are over 600 “Unicorns,” or firms valued at $1 billion or more. The bulk of them is probably in China or the United States. China’s technology giant ByteDance owns the popular video-sharing app Tiktok. A “unicorn” is a startup that has a valuation of $1 billion or more. Most of today’s unicorns participate in the growing sharing economy.

4. Over 50 billion-dollar tech startups were founded during a recession

People’s ingenuity shines through during economic hardship, often leading to novel solutions to longstanding issues. Many IT companies launched during the 2008 financial crisis are now valued at more than $150 billion.

5. Agtech & New Food is the fastest-growing startup industry

Between 2020 and 2021, funding for agriculture technologies and new food firms increased by 128%, more than any other sector. Worldwide, just 2% of all startup companies are in the food and agriculture technology sectors.

6. 1 in 5 startups fail in the first year

The average startup has a 1 in 5 chance of dying during the first year. The failure of a startup can be due to several factors, including a lack of financing, intense competition from more established enterprises, or an unfavorable product-market fit.

7. Around 50% of Unicorn companies are in the United States

China is home to 25% of the world’s unicorn enterprises, making it the second most unicorn-rich country behind the United States. India and the United Kingdom are continually trading positions at third and fourth with roughly 5% of unicorns, or about 20 businesses each.

8. The value of eCommerce sales globally is around $3.5 trillion, with rapid growth expected in the future

Since PSD2 was implemented, more people have been using online banking. The rise of new businesses catering to the needs of online shoppers can be attributed to this pattern. Following that comes the “Fintech” sector, which refers to the financial technology sector.

Bringing together the best of the traditional food business and online sales and distribution, food technology, or FoodTech as it’s sometimes abbreviated, is a fast-expanding field.

In 2018, nearly $16 billion was invested in the burgeoning EdTech sector, which uses cutting-edge technology to enhance students’ learning experiences everywhere. These businesses realize the need to safeguard consumers’ data online will only grow in the coming years. Startups also need to pay attention to the security of their customer’s private information online.

9. The highest-valued private startup in the world is Bytedance (Toutiao), from China, worth around $75 billion

Despite its market dominance, ANT Financial is a government-backed corporation. Didi Chuxing, a Chinese taxi app, is valued at over $56 billion, making it the world’s second-most valuable startup. SpaceX is number four with a valuation of $33.3 billion, falling behind a third-placed American fintech startup valued at $36 billion.

10. 95% of entrepreneurs that develop businesses have at least a bachelor’s degree

Others claim there is no point in conventional education. Educated workers are an integral element of every thriving business. Highly successful entrepreneurs like Mark Zuckerberg and Elon Musk are used as examples.

Find out more: Top Education App Ideas Startups Should Check Out In 2023

Statistics about why startups fail

You should realize that most businesses fail within the first few years if you genuinely consider launching one. New firms have a high mortality rate, which is a sad reality. A study by LendingTree of startup companies revealed that:

  • Around one-fifth of all startups survive their first full year in business.
  • After the first two years, one-third of businesses fail.
  • It’s estimated that 40% of businesses will fail during the first three years.
  • Following the first four years of operation, 50% of businesses fail.
  • After the first five years, half of all businesses fail.

If your car won’t turn over, here are the 12 most common causes:

  • As a result of financial constraints, 38%
  • With a 35% disadvantage due to low demand, this group was outnumbered by 20%.
  • Inadequacies of the business plan, 19%
  • The proportion of issues that may be traced back to breaking the rules: 18
  • About 15% of cases can be attributed to the cost.
  • Some 14% of the time, the wrong team is picked.
  • Product release lags 10%
  • Dismal Product Discount of 8%
  • Currently, just 7% of investors are pleased with the market.
  • The percentage of failed efforts to perform a 180-degree turn was only 6%.
  • Burnout affects 15% of the workforce.

Startup funding statistics

We hope the following information is helpful in your pursuit of startup capital.

  • The wholesale IT industry receives the second most considerable average investment, followed by the agricultural sector.
  • Retail receives up to 28% of all company owner loans.
  • Nearly $140 billion is the estimated worth of Byte Dance, making it the most valuable startup.
  • Only one-third of all firms can launch with $5,000 or less.

Among the most critical findings from Biz2Credit’s analysis of industry-specific company loan acceptance rates:

  • The development of ICTs, notably the internet and digital media (41%)
  • the Restaurant and Hotel Sectors (38%)
  • Assistance programs for the sick and underprivileged (38%)
  • Manufacturing accounts for a third of the economy (36%)
  • Markets are the locations where products and services are exchanged (34%)

Deep dive: Investors Reveal How They Choose Startups to Fund

Fastest-growing small business industries

Those who start their businesses at a young age and find early success frequently attribute their achievements to their ability to grasp opportunities when they emerge. If you want your business to succeed, you should concentrate on one of the fastest-growing sectors in the United States, such as the ones shown in the table below.

  • Drilling for oil and natural gas (87% revenue growth)
  • The Opportunity to Own Your Own Travel Agency Focused on Cruising (76% revenue growth)
  • Those responsible for planning and executing unique events (76% revenue growth)
  • Domestic American carriers that fly internationally (64% revenue growth)
  • Agents Representing Tour and Travel Agencies (57% revenue growth)

Types of startups and industry-specific statistics

Refrain from generalizing about new businesses. Many startups are founded by entrepreneurs who introduce new services, markets, or even goods to the marketplace. However, regardless of the range of uses, they all have the same foundation. It is crucial to look at the data to see whether there is a difference in the startup success rates between different industries. The following statistics were particularly eye-opening, so we’ve included a selection for your study. Let’s start by figuring out where most of the money is going.

1. In 2018, eCommerce startups could raise, on average, $66.3 million per round

Between 2014 and 2018, the overall amount invested in an e-commerce startup increased by 45%, while the average amount spent during each fundraising round increased by 55%. Not all new businesses have a hard time securing financial backing.

2. The total investment in cybersecurity startups on July 12th, 2019, was $6.24 billion

Investors will likely cybersecurity will likely be fixed in the sector long beyond 2021. During 2018, $7 billion was invested altogether. By the end of July, it was clear that this amount had more than sufficed to fund all of 2018’s investments. Increases in cybersecurity spending have been made feasible because giant firms are struggling in this area and need the assistance of specialized organizations.

3. Total Venture Capital investment in food tech companies in the US in 2015 was $1 billion

Quantitative analysis reveals the speedy expansion of this market. Despite the current scarcity of data, this trend indicates that 2020 will see even greater investment levels than 2019 saw. However, think of the $60 million invested in 2008 and the $290 million invested in 2013.

4. Edtech companies raised $1.03 billion in 2016 through more than 138 venture capital deals

The majority ($493 million) of the total $593 million raised by startups in 2017 went to investors in products for secondary education or corporate training. The e-learning market in North America hardly grew between 2013 and 2016.

5. In 2018, the total investment in Fintech companies was a little over $254 billion

Close to eighteen thousand businesses benefited from the funding. The United Kingdom saw the highest increase, with investments reaching $4.9 billion, a rise of $3.6 billion from the previous year. That’s a yearly growth rate of 40% over the sum invested in all of 2017.

Dig deeper: Growth Hacking for Startups: 17 Strategies to Boost Conversions

Startup trends in 2023

A few key developments in the startup sector to watch out for in 2023 include:

  • Using AI, IoT, blockchain, cloud computing, and 5G in 2023 will hasten the digital transition. In other words, this suggests that more people will enter the labor force in this field.
  • The global supply chain’s vulnerability was emphasized during the coronavirus epidemic. Neither has the current turmoil in Ukraine helped matters. Therefore, we may anticipate establishing an increasing number of companies whose declared goal is to enhance supply chain security.
  • Customers and financiers alike are showing a growing preference for ethical businesses. As a result, 2023 will be a pivotal year in the fight for environmental sustainability.
  • More and more businesses will emerge to assist allegations in creating really immersive experiences for their clientele.

There has been a rise in cybersecurity, health, and higher education startups. Even with a talented staff, success for a new company is still being determined. Since more enterprises will want to hire workers who share their spirit of enterprise, more people will look for work.


In conclusion, the New Startup Statistics for 2023 highlights the current trends and opportunities in the startup industry. These statistics offer valuable insights for entrepreneurs and businesses to make informed decisions. With the proper support and guidance, startups can benefit greatly and reach their goals. That’s where NeoITO comes in, providing expert advice and cutting-edge technology to help startups succeed and reach their full potential. By utilizing NeoITO’s services, startups can stay ahead of the curve and make the most out of the current market opportunities.


What is the source of the statistics mentioned in “New Startup Statistics For 2023”?

The source of the statistics mentioned in the “New Startup Statistics For 2023” title is not specified. It is advisable to look for credible sources for the statistics to understand the findings and data presented in the title.

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