PropertyOK is a trademark registered real estate company launched in 2014. They started off with an offline business model. In 2017, the stakeholders approached Neoito hoping to take full advantage of the Digital ecosystem.
The PropertyOK team was unable to generate leads through the existing website. It had only limited features. One of the main challenges was migrating the existing database from the old website including URL redirections. Another challenge was shifting to the new website without drop in SEO rankings.