Neoito

Lekshmi. S

Lekshmi. S

Lekshmi S is a Digital Marketing Associate working in Neoito- a reliable mobile and web app development company. She always seeks feedback from tech founders, product owners, and business strategists.

37 posts

6 Biggest Mistakes Entrepreneurs Make that Lead to Business Failure

6 Biggest Mistakes Entrepreneurs Make that Lead to Business Failure

So the dream is to have your own business. The mentioned dream has two parts, one is starting a business and the other is running it successfully.According to the survey based on business failures, about 20% of the business do not survive the first year, about 50% of the

6 min read - Sep 15, 2021
40 Best Growth Hacking Tools for Startups to Boost Conversions

40 Best Growth Hacking Tools for Startups to Boost Conversions

Growth hacking techniques along with some of the greatest growth hacking tools are vital for startup companies. When you're devoting all of your efforts to creating your products or services and hiring the greatest personnel available, growth marketing might feel like a needless investment.But here's the reality:Without marketing

23 min read - Aug 17, 2021
Growth Hacking for Startups: 17 Strategies to Boost Conversions

Growth Hacking for Startups: 17 Strategies to Boost Conversions

Just because someone runs a business or multiple businesses doesn't mean they're a growth strategist, and the sad reality is that 90% of startup founders aren't growth-minded; they're just unintentional entrepreneurs. It's no surprise that 20% of companies fail within the first year, and a shocking 50% fail by the

17 min read - Aug 09, 2021
13 App Marketing Strategies That Startups Must Know

13 App Marketing Strategies That Startups Must Know

According to statista.com, approximately 88.5 thousand mobile apps were released through the Google play store in February 2021.Naturally, this increases competition and newly released apps face the risk of remaining in the shadows.So, while focusing on your mobile app development, you should think of boosting your

8 min read - Jul 30, 2021
Top 12 Reasons to Use React Native For Your Mobile App Development

Top 12 Reasons to Use React Native For Your Mobile App Development

In the present tech-savvy world, developing a mobile app is a strategic move for businesses to thrive.Mobile app development is a complicated process. You need to invest a lot of time and effort before your app is ready to launch. However, today, the technological advancements and the innovations in

8 min read - Jul 26, 2021
Flutter Vs. Ionic: Which to Choose For Your Next Mobile App Development Project?

Flutter Vs. Ionic: Which to Choose For Your Next Mobile App Development Project?

Ionic and Flutter are the two leading mobile app development frameworks used today to build high-performing cross-platform apps. However, regardless of having the common goal of developing high-performing mobile apps, both frameworks are inherently different.To choose the right framework for your business, you need a detailed analysis of these

7 min read - Jul 22, 2021
A 12-Step Actionable Guide To Successful Ecommerce Web Development

A 12-Step Actionable Guide To Successful Ecommerce Web Development

Building an online store is similar to the stores in the mall where the first impression matters. However, unlike other websites, it requires a considerable amount of effort. You need to have a clear understanding of branding, web design, and content strategy rather than just understanding the market you are

9 min read - Jul 16, 2021
Growth Hacking Process Made Simple: A Step-by-Step Guide For Your Startup

Growth Hacking Process Made Simple: A Step-by-Step Guide For Your Startup

Are you ready to grow your startup? Let's have a look at the actual growth hacking process that you can implement to grow your business in 2021.This guide will help your company grow,  win more clients, increase brand awareness, and generate more revenue. Before we get into the growth

8 min read - Jul 15, 2021
30 Best Progressive Web Apps 2021

30 Best Progressive Web Apps 2021

Progressive Web Apps (PWA) isn’t a new concept or technology. It is just a combination of best practices to make a web app function similar to that of a desktop or mobile app. It uses modern web capabilities to deliver a native app-like user experience. In 2015, the term

12 min read - Jul 08, 2021
Top 10 Advantages of Artificial Intelligence in Mobile App Development

Top 10 Advantages of Artificial Intelligence in Mobile App Development

With more than five million mobile apps available in the market, it has become crucial that businesses must create an app that helps them sustain current market competition and growth.Incorporating Artificial Intelligence in mobile app development makes it possible, so it has become a preferred option for businesses. It

6 min read - Jul 05, 2021
What are Progressive Web Apps? How Can it Benefit Your Business?

What are Progressive Web Apps? How Can it Benefit Your Business?

These days, there is an app for everything. From banking to studying to trading to shopping, and more. Most businesses are relying on apps to enhance the customer’s experience and thereby gain a competitive advantage over others. If you are here to find out how Progressive Web Apps can

9 min read - Jul 02, 2021
Flutter Vs. React Native: Which To Choose For Cross-Platform Development?

Flutter Vs. React Native: Which To Choose For Cross-Platform Development?

According to intexsoft.com, more than 65% of smartphone users in the U.S are iOS users. So, when you build mobile apps, it is required to release versions on iOS and Android devices.But, building platform-specific apps (native apps) is time-consuming and also costly, so this is where you

7 min read - Jun 30, 2021
How to Get Startup Ideas & Turn Them Into Successful Business: 2021 Guide

How to Get Startup Ideas & Turn Them Into Successful Business: 2021 Guide

It all sounds insane when you do a quick Google search for "Startup ideas" and it yields 52,800,000 results. End result: “wanna be a dog walker?”But, if business ideas are so plentiful, why would people think there’s such a significant obstacle in finding one?It’s

14 min read - Jun 28, 2021
Web App Vs. Website: Which is Right For Your Business?

Web App Vs. Website: Which is Right For Your Business?

Think of an online tool that streamlines your business and also gives a competitive advantage over others. Impressive, right?Yes, we are talking about websites and web applications.Well, websites and web applications can remarkably help you level up your business. But, how will you know whether a web app

8 min read - Jun 25, 2021
What are Test Automation Frameworks and Types?

What are Test Automation Frameworks and Types?

Every software should be tested before it is released to the users as it helps to ensure the software’s quality. For testing practices, most of the companies are tending towards manual or automation testing. In manual testing, tests are executed by a QA analyst. And if any bugs are

7 min read - Jun 23, 2021
NeoITO Recognised Among the Top 1% of 1M International Companies and Startups

NeoITO Recognised Among the Top 1% of 1M International Companies and Startups

NeoITO has proudly announced that it has made it to the Top 1% of the 1M International Companies and Startups in the Growjo list. Growjo, the leader in recognising companies that were truly dedicated to growth, created a list that highlights and predicts 10,000 fastest-growing companies across the globe.

2 min read - Jun 18, 2021
How to Create Apps for Android and iOS Using React Native?

How to Create Apps for Android and iOS Using React Native?

React native is a modern JavaScript framework developed by Facebook. It is used to make Mobile apps (Android/iOS) development easier for Javascript developers. To put it another way, React Native is React.js mobile apps development version. So, What is React Native?React Native is based on React, Facebook’

6 min read - Jun 18, 2021
Top 10 Benefits of Agile Methodology in Software Development

Top 10 Benefits of Agile Methodology in Software Development

Today, agile stands as one of the most popular approaches that every tech company seems to practice for software development. It is due to its flexibility and evolutionary nature.  According to the 2018 report from kissflow, projects that used Agile methods are 28% more successful and nearly 71% of companies

8 min read - Jun 16, 2021
Outsourcing Vs. Offshoring: What is Right for Your Business?

Outsourcing Vs. Offshoring: What is Right for Your Business?

The global IT market is developing rapidly, and it triggers organisations to utilise software engineers to avail the best benefits of software development. While the demand for tech specialists is growing, more ventures seek help from external parties. This trend has caused outsourcing and offshoring to become major business buzzwords,

7 min read - Jun 14, 2021
How to Do Market Research for a Business Startup?

How to Do Market Research for a Business Startup?

So you've come up with a fantastic product or service idea for your new business. It's great to see you believe in your startup idea and making it successful. It's fantastic to have such determination and confidence before starting up. However, you shouldn't join this league before performing some market

7 min read - Jun 11, 2021
10 Vital Non-Technical Skills A Software Developer Should Have in 2021

10 Vital Non-Technical Skills A Software Developer Should Have in 2021

Software development has become one of the most impactful fields. Pretty much every product or service like smartphones, virtual reality, a smart speaker, or any other kinds of technology-rich devices that we use every day is powered by software. If you are a developer, you should be proud of this

7 min read - Jun 09, 2021
Why Businesses Hire Indian Companies For Software Development?

Why Businesses Hire Indian Companies For Software Development?

In today’s technology-driven world, companies are always looking at deploying new and innovative software. In order to be the best in the industry, various companies across the globe are looking to outsource to a reliable software development company. The reason is, outsourcing is a budget-friendly approach that helps businesses

7 min read - Jun 07, 2021
Top 20 Questions You Should Ask Yourself Before Starting A Business

Top 20 Questions You Should Ask Yourself Before Starting A Business

Isn't it exciting to start your own business? You can be your boss, do what you want, and set your schedule. However, there are several questions you should ask yourself before starting a business that you might not consider at the time.You, like many others, could be thinking of

9 min read - Jun 04, 2021
How to Find App Developers to Develop Your Startup Idea?

How to Find App Developers to Develop Your Startup Idea?

Finally, you decided to start something on your own, to develop your startup idea. But, how do you find an app developer that satisfies your needs?Finding the right programmer or team to develop your app is one of the biggest challenges almost every entrepreneur faces in the early stages

8 min read - May 31, 2021
10 Powerful Web Development Tools in 2021

10 Powerful Web Development Tools in 2021

New tools are being released daily, and with the availability of so many libraries and frameworks in the market, it has become more difficult for business owners to choose the right one for their projects.To solve your problem, we have curated some of the powerful web development tools that

10 min read - May 03, 2021
Raising Startup Investment: Finding Right Investors & Alternative Fundings

Raising Startup Investment: Finding Right Investors & Alternative Fundings

Many founders often feel that raising investment for a startup is too hard and not worth the effort. Or they even think that there’s no other way to succeed as a startup founder without raising tons of fundsRaising investment for any business isn’t that complicated, and there are

18 min read - Apr 10, 2021
Should You Hire A Full-Stack Developer or A Team of Specialists For Your Business?

Should You Hire A Full-Stack Developer or A Team of Specialists For Your Business?

Building a product from the ground up is exciting and challenging. If you are an early-stage tech startup, no matter the technology you are building, hiring strong engineering professionals is crucial for your survival. Even if you have a brilliant idea, it will only work with the right people on

9 min read - Apr 05, 2021
Startup Guide: Things To Consider When Bringing On Early Team Members

Startup Guide: Things To Consider When Bringing On Early Team Members

The path to building a startup is never a straight line. Building a successful company from the ground up is something that takes an innate drive and motivation to build teams, identify and solve issues, and ultimately, create positive transformation.You may have an excellent product idea in your hands,

9 min read - Mar 29, 2021
How To Find a Technical Co-founder or Technology Partner For your Startup?

How To Find a Technical Co-founder or Technology Partner For your Startup?

You have a great startup idea; you believe in this idea, you live this idea. But, having an idea just doesn’t fit the bill anymore. You may have a perfect business plan, investors willing to pay you, prospective customers waiting for your product, and you are an expert in

10 min read - Mar 12, 2021
Angular Vs. React Vs. Vue: Which Framework to Choose in 2021

Angular Vs. React Vs. Vue: Which Framework to Choose in 2021

What exactly are frameworks like Angular, React.js, and Vue.js? What are they used for? Who would need them, and when? I mean, a chef can go his whole life without coming across React.js and Angular. But that doesn’t mean it’s limited only to professionals in

6 min read - Mar 10, 2021
Top 15 Design Tools For Mobile App Designers

Top 15 Design Tools For Mobile App Designers

Design is a crucial phase while building a mobile app, and a mobile app’s UI can make or break the application. At present, there are so many mobile app design toolkits available in the market. Best app developers will always look for the right tool to deliver a great

8 min read - Mar 01, 2021
How is Artificial Intelligence (AI) Changing Web Development?

How is Artificial Intelligence (AI) Changing Web Development?

Today, web development is growing at an extraordinary rate to enhance the user experience. The demand of users to obtain an improved experience and rare content has increased over the years. It shows that the users are looking for smart and innovative web applications that deliver them with data-driven content

6 min read - Feb 24, 2021
Mobile App or Website: Which is Better For Your Startup?

Mobile App or Website: Which is Better For Your Startup?

As the world is going digital, many businesses and startups are now depending on skilled app developers for making their websites and mobile apps. But, how do you know which one will make your business thrive? The common thinking that everyone has is, in the coming years mobile phones will

8 min read - Feb 15, 2021
A Complete Guide To Outsourcing Mobile App Development

A Complete Guide To Outsourcing Mobile App Development

Every day a new idea becomes an app and enters the market. The mobile industry is alive and kicking, and the world is flourishing with mobile software development companies. Mobile app technology has taken a curvature that is beyond imagination, and apps are being developed for mobile devices like personal

8 min read - Feb 08, 2021
Top 8 Reasons Why Mobile Apps Fail To Make a Mark in the Market

Top 8 Reasons Why Mobile Apps Fail To Make a Mark in the Market

We all are in the midst of the mobile revolution. Creating a mobile app is not an easy job as it is a strategic decision. Not only does it have an impact on your brand but it also has a direct relationship with how customers deal with your product and

3 min read - Dec 21, 2020
7 Best Profitable Tech Startup Ideas to Watch for in 2021

7 Best Profitable Tech Startup Ideas to Watch for in 2021

"Inspiration for new products comes from new ideas. And finding those promising product ideas is the beginning of a new product development process."Ever had a headache to find a great idea for a tech startup?You know the best way to start a tech business industry is to get

8 min read - Dec 14, 2020
15 Best Video Conferencing Apps 2020

15 Best Video Conferencing Apps 2020

Over the past few years, instant messaging, audio and video calls have become popular, not only between friends and family but also within the workplace and educational systems. Amidst the COVID-19 outbreak, the demand for video conferencing apps has drastically risen. Technology has forced us to change the way we

8 min read - May 27, 2020